Issues Raised
- what is the purpose of the design?
- who are the audience, how is the piece directly targeted at them?
- the idea works well and indirectly relates to the original proverb 'out of sight, out of mind'
- where does the proverb appear on the design?
- is it right to incorporate a different proverb to represent 'out of sight, out of mind' indirectly?
Actions to be taken
- focus more heavily on the purpose of the piece (to create a campaign awareness for 'project ocean'
- think about the audience, and create a stronger focus or target (who are they, how is it aimed at them)
- incorporate my original proverb effectively
- create my typeface using Adobe Illustrator
- book my print appointment in the principle dungeon
- address the problem of stock (what weight of paper will i use, what texture, and will i use card?)
- construct mailing list which is visually and aesthetically pleasing.
Structural order of importance
- create typeface using Adobe Illustrator for design
- focus more heavily on a solid purpose
- think about audience and how they relate to the purpose of the piece
- incorporate my original proverb; 'out of sight, out of mind'
- construct a visually appealing mailing list
- address stock issues; will it print easily, can you print double sided etc.
- book digital print appointment
Proverbally Yours Interim Crit
